Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.
When we are posting, we’ll start to notice what works best with your clients, we’ll take note of it! This way once we get to the analyzing step, we’ll know what works and what doesn’t.
We’ll also start to see people comment and share your content. Once this happens, you’ll be able to engage with them to reinforce the positive vibes around your brand and to offer support if it’s negative.
Analytics is a part of our whole marketing service structure and is the final step before we start the process again. In regards to social media marketing, you’ll want to know how the content we’re posting is working. Are we reaching more people than last month? Are your clients using your brand’s hashtag on their posts? Once we have the report, we’ll see what we would need to do to either change the strategy or be patient with the progress.