Let's talk about the AIDA Method
The AIDA method allows marketing teams to plan and track their efforts to attract, engage, and convert potential customers by using content and other marketing materials such as advertisements and landing pages.
The most frequently used model for marketing funnels is the ‘AIDA’ model, which stands for:
To create an effective digital marketing funnel using the AIDA method, you need to strategically guide your audience through a series of steps that ultimately lead to conversion. Here are some key considerations and examples for each stage of the funnel:
The first step is to capture your audience’s attention and get them interested in your brand. This requires understanding where your target market is gathering, how they prefer to be reached, and what kind of content will stop them in their tracks.
For example, you could create a catchy video that highlights a unique aspect of your service that they are missing. Or, you could use a graphic that shows someone in distress but finding relief in what you bring. Providing the unique solution to the problem that they have can pique their interest.
Once you have their attention, you need to generate interest by giving them a reason to learn more about your services. This requires understanding what your audience values and what kind of bait will entice them to click through to your website or landing page. This in itself is the first call to action.
For example, in your catch video you can push them to click onto your website to learn more information about your service as there is a discount that won’t last long.
At this stage, the potential customer is on your website, and you want to deliver the pathos (or the emotion) by making them feel like they want your service. This means that you need to tell a story, with the visitor as the main character, that makes them feel attached to your brand. You need to be the expert to help them reach their goals.
Immerse them in why they need your product or service. Use every method you can think of to convey your message on your landing page. This can be from creating videos for that specific service, having soft call to actions, graphics, pictures, and any other content that can show the visitor why your solution is the best one for them.
Calling them to Action
Finally, you need to deliver the ethos (the credibility of your service) by showing them how you have helped others and why you are the expert. This requires providing an easy buyer’s journey and using the right tools and strategies to get them to click the call to action.
For example, you could tell a story about a client who was struggling with a similar problem and how your service helped them overcome it. This can be shown through video testimonials of clients that have used your service in the past.
By following these steps, you can create a digital marketing funnel using the AIDA method to help you achieve your business goals and guide your audience through the process of becoming a customer.