Just as Jeff Bezos, the founder of Amazon, said it, “Your brand is what other people say about you when you’re not in the room.”
Your Unique Selling Points (USP) are points you use to build a unique personality around your brand that makes you stand out from your competitors.
Don’t make the mistake of placing a small amount of effort into your USP. We take your USP and refine it to compete with those in your business niche.
Successful brands have a powerful purpose behind it. Purpose drives each individual to get up and go to work everyday as they feel fulfillment out of the work they do. It will drive your company and fulfill the needs of those that interact with it. We help you build your brand around the goals your company has.
Questions that are asked when understanding your brand’s purpose:
- Education Level
- What does your customer look like?
- What motivates them?
- What goals do they have?
- What are their pain points?
- Who are the influencers they follow?
We help you figure out your mission, values, and the best way to position yourself in your customer’s mind. Once we have your brand Identity, our goals would be to get it as close to your customer’s image of your brand as possible as that builds trust in your company.
Building trust and standing out through digital marketing tactics allows your company to have a successful brand.
This is the first step towards building out a complete marketing strategy.