Digital marketing can feel like a shot in the dark at first but once you have the first few tests, analytics will be like light leading you in the darkness.
It will lead us to make the right decisions when it comes to how we reach your audience and how we lead them through your sales funnel.
Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great… Few people attain great lives, in large part because it is just so easy to settle for a good life.
-Jim C. Collins
Tracking your paid attention whether it be in through social media ads or YouTube ads you’ll know where every penny goes. The data from paid ads are gold as they help pave the way for the other elements.
Getting higher in the ranks with your earned attention can be done with a proper implementation of a strategy lead by analysis. SEO becomes an easier task with an informed strategy backed by data.
Analytics helps you build a strong funnel in your owned attention platforms. The data will show you were people are falling off in your sales funnel and how to best recover them.